Basic Reports

 

This report shows you how those journeys that end in conversion and participates in the funnel process.

This information is available at different levels: Medium, Sources, Campaigns, Terms, Devices & Os.

1. Basic Chart: It shows you in a visual way where conversions initiates, which are the influencers, where clicks end, and which channels does require 1 single step to convert.

2. Filter: Just type what you are looking for to filter in the table

3. Show: Customize the number of rows you would like to see in the screen (It´s important use this feature when you have a big number of traffic sources)

4. Download: Just click any of these buttons to download this table in Excel or PDF.

5. Customize: Click on this button to Show or Hide those columns you want to see

6. Report: There are 4 main values you should know to understand and use this information:

    • Starter clicks: Clicks that initiate a journey and have ended in conversions.
    • Middle clicks: Clicks located in the middle of the customer journey. We normally call them influencers as in most of the cases here is where users spent more time before to convert.
    • Finisher clicks: Clicks that have closed the conversion.
    • One click conversion: Clicks that do not require assistance and go directly to convert

If after accessing on each topic, you still having questions, you can access to our Common questions.

Was this article helpful?