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Bid Rules when your adwords account is working down of budget

Sometime we need to push our adwords account because we are not going to invest all the monthly budget. As we like to automate the maximum we can, here is a recipe:

WeekOfMonth>=3

The rule are going to start to work since 3rd week of each month

AND Cost_Account_Search <(AdintonBudget_SetupData_Adinton*DaysInMonth/SpentDays)

And now, Adinton are going to calculate if we are going too low of budget,

AND ($SellingClicks_Keywords_Adinton/Clicks_Keywords_Adinton)<(SellingClicks_Account_Adinton/Clicks_Account_Adinton)

Now, we are going to detect which keywords are performing better than the average of the account. But, we are analyzing finishers and assisting keywords.

 

We can trigger the ruel every 72h,

Date Range: Data From This Month.

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