Glossary

Please find below the definitions of our different variables in Adinton:

  1. Clicks: Number of clicks received
  2. Page views: Pages seen by our customers
  3. Smart Conversions: Number of conversions calculated by Adinton in which considers: Number of clicks, page views, Bounce rate, micro conversions, basket value, distance between clicks y more important information
  4. Conversions: Number of conversions calculated with last click model
  5. Micro conversions: Any add value action tracked by the company: Add to cart, download newsletter, Register, etc
  6. Conversion rate: Conversions / Clicks
  7. New Customers: Any new user that converts in your web
  8. Recurring Customers: Any recurrent customer that converts in you web
  9. Total Assisted Clicks: Number of clicks in which a different source help to this channel to generate more interactions or Clicks
  10. Total Assisted Conversions: Number of conversions in which a different source help to this channel to convert
  11. Total Assisting Clicks: Number of clicks this source help to other traffic sources to generate more interactions or Clicks
  12. Total Assisting Conversions:  Number of conversions this source help to other traffic sources to convert
  13. One Click Conversion: Number of conversions that do not require additional assistance to convert and convert in one single journey.
  14. Cost CPC: Cost per click (Indicated by the user)
  15. CPA: Cost per Action (Indicated by the user)
  16. Real CPA: Cost per action calculated by Adinton
  17. New CPC: Cost per click proposed by Adinton to generate more conversions
  18. New Cost: new cost estimated by Adinton

If have any question, you can visit to our Common questions.

Was this article helpful?