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Keep under control the average position of your Adwords Premium Campaigns

Sometime we need that our best campaigns don’t decrease the average position for many reasons:

  1. Marketing. “We are the leaders and we must be in 1st or 2nd position”.
  2. We understand that conversions will automatically decrease , the lower the average position we obtain.

For these reasons we can create a Rule to monitor the Average Position of the keywords of our best Campaigns or some special keywords, for example:

(CampaignName_Campaigns_Search_Adwords = ‘Campaign1’) OR (CampaignName_Campaigns_Search_Adwords = ‘Campaign2′) OR (Keyword_Keywords_Search_Adwords=’TopKeyword’) AND (AvgCPC_Keywords_Search_Adwords>1.8)

We can monitor this rule every 1 hour.

 

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