Sometime we need that our best campaigns don’t decrease the average position for many reasons:
- Marketing. “We are the leaders and we must be in 1st or 2nd position”.
- We understand that conversions will automatically decrease , the lower the average position we obtain.
For these reasons we can create a Rule to monitor the Average Position of the keywords of our best Campaigns or some special keywords, for example:
(CampaignName_Campaigns_Search_Adwords = ‘Campaign1’) OR (CampaignName_Campaigns_Search_Adwords = ‘Campaign2′) OR (Keyword_Keywords_Search_Adwords=’TopKeyword’) AND (AvgCPC_Keywords_Search_Adwords>1.8)
We can monitor this rule every 1 hour.