Paused keywords with extremely low CTR

  • Frequency: Weekly
  • Data: Last 7 days
  • If: Ctr_Keywords_Search_Adwords < ((Clicks_Account_Search/Impressions_Account_Search)/10) and Clicks_Keywords_Search_Adwords  > 200 and ConvRate_Keywords_Search_Adwords = 0
  • ‘PAUSED’

In this rule we think that an extremely low CTR is 1/10 x CTR of the Adwords Account. You can move this number under your criteria.

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