- Frequency: Weekly
- Data: Last 7 days
- If: Ctr_Keywords_Search_Adwords < ((Clicks_Account_Search/Impressions_Account_Search)/10) and Clicks_Keywords_Search_Adwords > 200 and ConvRate_Keywords_Search_Adwords = 0
- ‘PAUSED’
In this rule we think that an extremely low CTR is 1/10 x CTR of the Adwords Account. You can move this number under your criteria.