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Paused no-performing keywords or gshopping products

What would you do if you knew that a keyword o google shopping product is not getting “add to carts” or is not influencing in other keywords (branded keywords) nor sources? Pause them, wouldn’t you?

Here is our Adinton’s bid recipe:

The Rule are going to be triggered:

  • Period: 720 hours (monthly rule)
  • Data Range: Last 30 days

The formula:

Clicks_Keywords_Adinton >100 AND Microconversions_Keywords_Adinton = 0 AND SellingClicks_Keywords_Adinton = 0

New Value: PAUSED

As Adinton understands keywords and google shopping’s products as “terms”, this rule can be used for Search and Gshopping simultaniously.

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