What would you do if you knew that a keyword o google shopping product is not getting “add to carts” or is not influencing in other keywords (branded keywords) nor sources? Pause them, wouldn’t you?
Here is our Adinton’s bid recipe:
The Rule are going to be triggered:
- Period: 720 hours (monthly rule)
- Data Range: Last 30 days
Clicks_Keywords_Adinton >100 AND Microconversions_Keywords_Adinton = 0 AND SellingClicks_Keywords_Adinton = 0
New Value: PAUSED
As Adinton understands keywords and google shopping’s products as “terms”, this rule can be used for Search and Gshopping simultaniously.