1. Home
  2. F.A.Q.
  3. Why doesn’t my Attributed conversion versus Conversion data match up?

Why doesn’t my Attributed conversion versus Conversion data match up?

As we have explained previously (http://help.adinton.com/kb/what-is-adinton-score/), Adinton distributes the value of each single conversion between all of the clicks which have participated in this conversion, in other words ,all those clicks related to the same customer journey. If any one of this clicks happens to have occurred outside the date range that you are analyzing, this will mean that the Attributed conversions will be lower that the total number of conversions

Was this article helpful?